Dear tomato lovers,
If you are here, is because you bought a jar of the ancient Re Fiascone tomato sauce at “Un Posto Italiano”. In their mission to to bring you the real flavors of Italy, they went all the way to meet with farmers and learn about the special history of this product. Aside from the great taste, there is much more behind this unique red fruit: a beautiful environmental project that is safeguarding a UNESCO site such as the Amalfi Coast and promoting sustainable development of the region.
When purchasing this jar, you are helping to protect the local biodiversity and landscape of the delicate environment of the Amalfi Coast. The Re Fiascone tomato you have in your hands comes from terraced fields that were once abandoned, and brought back to life, thanks to Un Posto Italiano’s commitment and our collaboration with local farmers.
As inspiration for cooking this special tomato sauce, have a look at our video about a recipe for “Pizza fritta”, fried pizza, from Naples and the mountain regions around Naples!
The tomato experience
|WITH THE COUPON ATTACHED TO YOUR RE FIASCONE TOMATO SAUCE, WE OFFER YOU A FREE TOMATO EXPERIENCE FOR TWO PEOPLE, WHICH WILL GIVE YOU THE CHANCE TO BE A WITNESS OF THE ENVIRONMENTAL PROJECT THAT IS SAVING THE TERRACES OF THE AMALFI COAST FROM ABANDONMENT|
Are you planning on visiting the Amalfi Coast in Italy? Or has this story inspired you to do so?
We are more than happy to offer you a 3-hour experience in the land where the Re Fiascone tomato is cultivated. Our head-quarters are in Tramonti, Amalfi Coast (Italy), where we will prepare for you a tomato tasting, tour and explanations about the particularities of this ancient fruit and the project that developed around it.
ENJOY A TOMATO TASTING EXPERIENCE, visit the terraces and join us for a heartily conversation about the ancient tomato & the project of our passion. We will prepare for you a unique tasting with this special tomato in various forms. Moreover, we will undertake a small walk and visit to some of the terraces and the beautiful landscape. The programme will change according to season and weather.
PLEASE MAKE A RESERVATION 15 days ahead of your planned visit by sending an e-mail to firstname.lastname@example.org with the subject “Unopostoitaliano Coupon” and the code of your coupon. We will arrange a day and time together.
THE COUPON IS VALID FOR 2 persons.
History of the project
The Re Fiascone tomato is an ancient variety from the 19th century, which is originally named “Re Umberto” in honor of King Umberto I from Savoia. It was cultivated in the area around Naples for generations, but unfortunately, with the development of industrial production of tomatoes in the 1900s, new more productive varieties caused the seeds of Re Fiascone to gradually disappear or get mixed. Re Fiascone was lost for many years… but not in Tramonti, one of the valleys of the Amalfi Coast.
In this special land between the mountains, located in an UNESCO World Heritage site, 13 villages became the “guardians” of the Re Fiascone seeds, and kept cultivating it since the 1900s. These seeds were given to local association ACARBIO to distribute them, to protect the local biodiversity and keep the ancient tradition.
In the last decades, there has been a decline in cultivation of the terraces of the Amalfi Coast, mainly because of the high effort and low industrialization possible in terrace cultivation. In this context the “Save the terraces” project is born, and here the support of you and Un Posto italiano becomes necessary to preserve the local heritage, giving the farmers a renewed hope to re-connect with their land and traditions.
We would love to hear what you think about the Re Fiascone cooking and eating experience at home, or what you think about your Aperitivo here! If you want to share leave a comment below or write us at email@example.com. If you are social-media-active use #ReFiasconeUnpostoitaliano to share with the crowd.
See you at the Amalfi Coast,
With love, your Re Fiascone team
To get an impression of the cultivation of the Re Fiascone on the terraces watch our video of the season of 2018.
The season of Re Fiascone 2018 – In a place where the ancient tomato Re Fiascone grows